Gbcc.pl

Project Basic Info

GBCC.pl, a renowned Polish insurance company, faced the challenge of refreshing its image and improving client interactions in the online environment. With consumer expectations rising regarding the aesthetics and functionality of websites, GBCC.pl decided to undertake a comprehensive redesign of its website to better meet the needs of the modern user and strengthen its market position.

Objective

The main goal of the project was to create a new visual identity and design a modern website that would not only be aesthetically pleasing but also functional, easy to navigate, and adaptable to various devices. GBCC.pl aimed to build a stronger brand and improve online customer experiences, contributing to increased trust and loyalty among clients.

Solution

The project was executed by a team of design specialists who worked closely with GBCC.pl to ensure the new website reflected the company’s values and met its clients’ expectations.

Designing Visual Identity

New Logo and Color Palette: Designing a new logo and selecting colors that would reflect modernity and trust, key values of the GBCC.pl brand.
Typography and Graphic Elements: Choosing contemporary fonts and creating unique graphic elements to strengthen the visual identity.

Website Redesign

UX/UI Design: Creating intuitive and easy-to-use interfaces to provide positive experiences for users.
Responsiveness: Ensuring the site is fully responsive and offers an excellent experience on all devices and screen resolutions.
SEO Optimization: Adjusting the content and structure of the site to meet search engine requirements, increasing its online visibility.

Project Information

Clients:

GBCC sp. z o.o.

Project Date:

07 december, 2019

Categories:

UX/UI Design

Budgets:

8700 PLN

Project Result

The implementation of the new website and refreshed visual identity brought a range of benefits to GBCC.pl:

Strengthened Brand Image: The new design and consistent visual identity strengthened GBCC.pl’s position as a modern and trusted brand in the insurance industry.
Improved User Engagement: The user-friendly structure and aesthetic design contributed to increased visitor engagement.
Increased Conversions: Better navigation and SEO optimization led to increased site traffic and better conversion rates, translating into higher revenues.

Conclusion

The GBCC.pl project demonstrates the importance of having a professionally designed website and cohesive visual identity in building trust and loyalty among customers. The investment in design not only improved the company’s image but also contributed to increasing its competitiveness in the market. A modern and functional website is a key component in brand communication.